- There are 3 assessment elements to each brief: Product 1 (Music Video, Magazine etc.), Product 2 (the accompanying website) and also the Digital convergence element (producing two products that work together in synergy)
- The two products are worth 25 marks each and the digital convergence is worth 10
- The best work is that which had a lot of planning, research, attention to detail and a strong sustained concept.
- Marking of music videos tend to be more accurate as these have been a feature of A level coursework for a long time, the examiners know the codes and conventions of the genre
- For music videos: The editing must match the bpm of the song and stay with the rhythm
- Represent two social groups clearly
- Create a brand identity which is shown in the video and the website to show how the two link to increase the digital convergence mark.
- Camera work and camera movement has to have a professional finish in order to reach level 5 marks
- Attempt to create meaning and representations through the costumes and set designs and the mis en scene
- Students must use only original work to avoid any malpractice.
Monday, March 7, 2022
Planning - Moderators Report
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I think my music video is progressing quite well, this week I have completed my first draft and was able to do some elements of the animati... -
Sony Music Entertainment is the second largest of the big three record companies, as of 2020, falling short of Universal and following Warn...
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I started to experiment using procreate and learning how to stop motion animate on my videos, I am using this to show the lyrics during mo...
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