The audience is 16-25 year old middle market aspirers. This group of people are typically materialistic, have big aspirations for life and also are up to date with the most recent trends. They are often quite culturally aware in terms of pop culture, with their accessibility to social media and the internet greatly increases their awareness of these. The culture of this age is social media reliant and normally pop culture from these sites affect the behaviour of these young people, affecting their dress style, the way they conduct themselves and also how they interact with each other. The most common forms of popular culture are film, music videos, TV and video games. For music videos, this demographic will like a fun and naturalistic mis-en-scene. A lot of the media created for this demographic heavily relies on intertextuality as they have quite a good cultural competency, these intertextual links are used to borrow meaning and also to provoke nostalgia.
Their aspirational outlook on life would mean they have very big dreams and are very optimistic about their future, and also embrace their youthful nature and energy.
Audience Moodboard
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